When I first told my wife to "invest in what you use," I didn’t expect her to take the advice and run with it. But boy, did she surprise me. Recently, she showed me her investment portfolio, and I was blown away by the thought and strategy behind her choices.
Here’s a peek into what she’s invested in and why it’s a brilliant example of aligning personal habits with financial growth:
Target (NYSE: TGT)
My wife loves Target. Whether she’s shopping for home essentials, holiday gifts, or simply enjoying the experience of walking through the aisles, Target has been her go-to store for years. By investing in Target, she’s not just a loyal customer; she’s a part-owner of the company. And with Target’s reputation for strong performance and customer loyalty, this is a smart move.
Ulta Beauty (NASDAQ: ULTA)
Ulta is another staple in her life. From skincare products to makeup, Ulta is her one-stop shop for all things beauty. She loves their rewards program and the wide variety of brands they carry. By owning shares in Ulta, she’s essentially investing in a company she believes in and supports regularly.
Sephora (Owned by LVMH: EPA: MC)
Another beauty giant in her portfolio is Sephora. Known for its luxury beauty products and personalized shopping experience, Sephora has always been a favorite of hers. LVMH, which owns Sephora, is a powerhouse in the luxury market, making this a solid investment decision that aligns with her purchasing habits.
Sony (NYSE: SONY)
From movies and music to gaming, Sony has been a big part of our household. Whether it’s her favorite PlayStation games or the amazing sound quality of Sony’s audio products, she’s a fan of their innovation and quality. By investing in Sony, she’s betting on a company that continues to shape the entertainment landscape.
Uber (NYSE: UBER)
Uber is her go-to for convenient rides, whether she’s heading to a meeting or a night out with friends. As a frequent user, she’s witnessed firsthand how Uber has revolutionized transportation. Owning shares in Uber means she’s benefiting not just as a rider but also as an investor in the gig economy.
How She Got Started
Here’s the part that made me proud: she told me she used my referral link to open up her brokerage account! Using this link, she took her first step into investing. It’s exciting to see how empowering it can be to take charge of your finances and make investments in things you understand and believe in.
The Power of "Investing in What You Use"
Her portfolio is a perfect example of the principle of investing in what you know and use. By focusing on companies she interacts with regularly, she’s investing in businesses she understands deeply. This strategy not only makes investing more relatable but also builds a personal connection to her portfolio.
Final Thoughts
Watching my wife take control of her finances and build a portfolio she’s proud of has been inspiring. It’s a testament to how simple, actionable advice can lead to significant results. If you’re new to investing, consider starting with what you know and love. Open a brokerage account, explore the companies you support, and begin your journey toward financial growth.
And if you’re looking to get started, feel free to use this referral link to begin your investing journey. Who knows? You might just amaze yourself like my wife amazed me.
