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When we think of investing, we often imagine spreadsheets, financial analysts, and Wall Street jargon. But investing doesn’t have to be so complicated. In fact, some of the best investment ideas can come from observing everyday life. For me, inspiration struck closer to home — from my wife.
This article will guide men and women alike on how to invest their money in a way that mirrors the daily habits and preferences of their loved ones. The strategy is simple: invest in the places they frequent and the products they love. Here's how I do it and how you can too.
1. If She Steps Out, Invest in How She Travels
My wife often uses Uber when she’s heading out. Instead of just seeing the transaction as an expense, I saw an opportunity. Uber Technologies Inc. (Ticker: UBER) is publicly traded, and its business model thrives on convenience and global reach.
2. If She Eats Out, Invest in the Property Management Company
When my wife dines out, whether at a casual cafe or a fine dining establishment, I’m curious about who owns the building. Many restaurants lease their spaces from property management companies or real estate investment trusts (REITs).
Example: If she loves dining at chain restaurants, research whether they’re owned by companies like Simon Property Group (Ticker: SPG) or other REITs specializing in commercial real estate.
Investment Tip: REITs often pay dividends, making them a great choice for income-focused investors.
3. If She Uses Apple Products, Invest in Apple
My wife is a devoted fan of Apple’s ecosystem — her iPhone, MacBook, and Apple Watch are practically extensions of her. Investing in Apple Inc. (Ticker: AAPL) was a no-brainer.
4. If She Buys Beauty Products, Invest in Beauty Giants
When she shops for beauty products, I follow the trail. Brands like Sephora (owned by LVMH, Ticker: LVMUY) and Ulta Beauty (Ticker: ULTA) dominate the beauty market.
Example: LVMH not only owns Sephora but also luxury brands like Louis Vuitton and Dior, offering diverse exposure to both beauty and fashion.
Investment Tip: Research market trends in beauty, such as sustainability and clean ingredients, which can drive growth for certain companies.
5. If She’s Into Fitness, Invest in Wellness Brands
Whether it’s yoga classes, fitness gear, or a Peloton subscription, her fitness habits offer clues about where to invest.
Example: Companies like Peloton (Ticker: PTON), Lululemon (Ticker: LULU), Planet Fitness (Ticker: PLNT) and MITCH'S FITGEAR (MFG) cater to the growing wellness movement.
Investment Tip: Look for companies that adapt to trends, such as at-home fitness or hybrid gym models.
6. If She Loves Streaming, Invest in Entertainment
From Netflix binges to Spotify playlists, her entertainment choices hint at strong investment opportunities.
7. If She Travels, Invest in Hospitality and Airlines
When she books vacations, I dig deeper into the companies behind the scenes. From airlines to hotels, the travel industry is ripe for investment.
Example: Marriott International (Ticker: MAR), Delta Air Lines (Ticker: DAL), Air Canada (Ticker: AC.TO), and WestJet (privately owned by Onex Corporation) are prominent names in the travel sector.
Resorts: Luxury resorts like Hilton Worldwide (Ticker: HLT) and Hyatt Hotels Corporation (Ticker: H) offer unique opportunities to invest in the hospitality industry.
Investment Tip: Pay attention to travel trends, such as the rise in luxury experiences or eco-tourism. Consider both airlines and resorts to diversify your investment in the travel sector.
8. If She’s a Singer, Invest in Music
As a singer, my wife spends a lot of time surrounded by music, from recording equipment to her favourite record labels. This opened my eyes to investment opportunities in the music industry.
Record Labels: Companies like Universal Music Group (Ticker: UMG.AS) or Warner Music Group (Ticker: WMG) dominate the global music scene, providing exposure to streaming royalties and artist management.
Music Equipment: Brands like Yamaha Corporation (Ticker: YAMCF) and Fender Musical Instruments (privately held) are at the forefront of high-quality instruments and recording gear.
Investment Tip: Explore ETFs focused on entertainment and music, or invest directly in companies leading in audio technology and production.
Conclusion: Turn Observation Into Wealth
Investing doesn’t have to be intimidating or detached from your everyday life. By observing the habits and preferences of those around you, you can uncover valuable opportunities. Whether it’s the rideshare app your spouse uses, the restaurants they love, or the gadgets they can’t live without, every choice they make can inspire a smart investment decision.
If you’re ready to start investing, platforms like Wealthsimple make it easy for beginners and experienced investors alike. Sign up using my referral link to get started today and unlock benefits that can accelerate your investment journey.
So, the next time your loved one steps out or buys something new, take note. You might just discover your next big investment idea.
Final Tip: Do Your Research
Before investing, always research the company’s financial health, market trends, and long-term potential. Use this strategy as a starting point, but make decisions based on sound financial analysis.
Happy investing!
Insightful article!